Your website is up and running and you’re feeling great. You’ve spent the time and money getting your business online and now you’re looking forward to having a stream of new leads reach out to you. You’re ready to kick back and watch your email list grow as more and more people find you online. Sounds awesome, right?
Search Engine Optimization is the process of organizing your web site so that it ranks well within the organic (not paid) search results of major search engines. The basis of SEO begins with keywords.
Keywords power the algorithm that enables search engines to find websites that “match” the keyword. Our process starts with analyzing and auditing your current website to reveal where improvements need to be made. A lot of companies can achieve significant improvements by taking care of basic SEO activities like having relevant keywords in their title tags.
Having a well organized website is a start. Millions of people are searching the internet to find information. So, the first task is to make sure your website is search-engine friendly and to convince search engines that your content is relevant for particular keywords. SEO is not a get-rich-quick activity. There is no silver bullet but rather a thorough process of improving the areas that search engines look for in ranking your site.