From chocolate to cereal, football to flowers, soap to shoes—they all have logos! Why shouldn’t your business have one? If you are thinking, but I’m not the creative type, I can’t create a logo. That’s why we’re here and we love designing a logo that you will see and say “Yes, that’s it!”
Our own logo was designed to represent the headstock of a guitar (we are all musicians) and a pencil so you can think of being creative. It is simple and clean and we are pretty proud of it.
A logo is important because it:
1. Reveals your identity
Think of some of the more familiar logos that are out there: Apple, Microsoft, Google, Facebook, Amazon, Nike, McDonald’s, when we see them we can identify what they represent. Your logo should do the same thing. You can get your logo on a multitude of things from clothing, your business card, and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
2. Invites new customers to get to know you
We don’t live in a monochromatic world. Can you imagine how boring that would be? Imagine this you have a choice of a box of 8 Crayola crayons or the big box of 64…what do you choose? I personally would go for the big box. People are naturally drawn to interesting designs and colors. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
3. Distinguishes you from the competition
There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different.
4. Facilitates brand loyalty
From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. When I’ve become accustomed to my favorite brands’ logo and they change it, I feel a little betrayed. Now I’ve got to retrain my brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty. Case in point think about Betty Crocker how they gave her a fresh look.
5. Can be everywhere
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.
